Perempuan Politik Rebranding

The Background

Perempuan Politik is an organization aimed to educate women and to improve their representation and participation in Indonesian politics. They have many programs to support their mission.

They wanted to rebrand their logo as it wasn’t scalable enough to be used in multiple platform. They also wanted their website to be able to promote their programs as well as to help them reach potential stakeholders.


The Process

The old logo was good enough but it wasn’t scalable because they put their logotype and URL inside the logo.

We decided to tweak the logo while still maintaining the characteristic of the old one. We created a set of variations so the logo could be used for their program.

We also created a custom WordPress theme for their website.

The Results